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SYNC SPORTS 2020 COACHES


Each of these presenters brought their A-Game to the SYNC Sports Online conference. Now you can watch their programs over and over with on-demand access. When you sign up, you get instant access to all 15 presentations! 

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AARON ADAMS

Icon Studio Portrait Design   
Tupelo, MS   

TOPIC: Sport Banners   

PROGRAM: How to get multiple travel sports teams to advertise for you all over the country AND PAY YOU to do it! 

Aaron Adams - Owner of Icon Studio Portrait Design, inc. located in Tupelo, MS - has over 19 years of experience in the custom portrait and commercial photography industry.  He has been photographing high school senior and travel ball team banners for several years averaging an extra $50k in sales each year from these teams.  Aaron will show how he attracts these teams, lights/poses / builds his banners, and how to add on sales using an online method once the clients are photographed. 

TAKEAWAYS
  • How to find these ideal teams and turn them into loyal clients year after year.
  • How to light and pose your players for the best composition and create dynamic banners
  • How to turn those banners into additional sales for more profit
  • How to keep touch with these parents to turn them into custom portrait clients later
ICON SPD

ALISON CARLINO

Carlino's Photography
Richmond, TX

Sponsored by: Miller's Professional Imaging 

TOPIC: Volume Sports 

PROGRAM: Volume sports photography: gear, workflow, and design

With 16 years of experience in the industry, Alison Carlino has built her wedding & portrait style with off-camera flash and modern posing. Volume schools and sports have recently opened a whole new genre of clients to her business! Carlino’s Sports Photography has gone from a handful of preschools to nearly 50 schools, leagues, and teams in just 4 years. During this lecture and live demo with an athlete, she will discuss bidding to boards, handling coaches before and after the booking, day of set up & workflow, post-processing, PSD design, and social media interaction. Learn the lights & modifiers needed, along with their positions & power levels. Expand your business into the volume world! 

TAKEAWAYS

  • Students will learn how Alison bids to a board or coach.
  • Alison will discuss the gear needed and the day of the workflow.
  • Posing and lighting for banner design/composition will be demonstrated through a live shoot with an athlete.
CARLINO'S PHOTOGRAPHY

OCTAVIOUS CUMMINGS

Octavious Cummings Photography 
Florida 

TOPIC:
Youth Sports and Photography 

PROGRAM: Painting with light in sports photography to create longevity.

You will learn: 
• Preparation for intended clientele 
• Purpose of studying commercials sports photographers 
• Natural light vs. strobe
• The power of networking  
OCTAVIOUS CUMMINGS PHOTOGRAPHY

MIKE CURTIS

Mike Curtis Photography 
Kansas City, KS  

SPONSORED BY: H&H Color Lab 

TOPIC: Marketing

PROGRAM: Growing your volume business online

Desiring for creatives to be successful and stay competitive, Mike believes in the need to expand within the online marketplace to market ourselves as photographers and run productive businesses. Mike presents information that is designed to bring your knowledge of the online marketplace to be in a place of productive practicality while giving you new ideas on how to solidify your place in the industry.

TAKEAWAYS:

• Develop strategies on winning new contracts
• Map out an online strategy for developing leads and sales
• Creating an audience and serving them online
• Produce engaging content that serves and entertains

MIKE CURTIS PHOTOGRAPHY

STELLA CRASE

MiniPros Sports Photos
Annapolis, MD

Sponsored by: Next Generation Photo Solutions

TOPIC: Online Sales  

PROGRAM: Online Sales- A strategy that works for volume photography

Higher sales and less paperwork. Learn what it takes to bring picture day to today's parents while staying connected with your customers. In this session, Stella will share the steps she implemented in achieving higher average sales with a successful online strategy. She'll walk you through the steps needed to prepare and execute a successful picture day ready for online sales. The objective is to help you reduce tedious paperwork and Increase your overall average sales revenue while doing what you love -- creating beautiful images!

 

MINIPROS SPORTS PHOTOGRAPHY

EMILY DAVIS

KiddiClicks 
Denton, Texas  

Sponsored by: Richmond Professional Lab and ProofPix

TOPIC: Preschool Photography

PROGRAM: Preschool Photography 101

We’ll start with the mechanics of Picture Day - how I got started with preschool photography, essential equipment, and ways to streamline your photographic style. Then we’ll move on to how I interact with babies, toddlers, “big kids” and teachers/staff on Picture Day and why “more is more” when it comes to preschool photos. We’ll discuss how to work your business to your strengths and why it’s important to “start before you’re ready.” We’ll finish up with marketing, pricing, perks, and mistakes I’ve made along the way.

Takeaways

  • Students will learn Emily’s method of photographing preschools in a way that is easy to replicate for business growth. 
  • Emily will discuss how to work to your strengths and how to let go of the elements of the business that don’t serve you or your clients.  
  • How to market your services, pricing without packages, and choices of "perks" for schools will be discussed in detail with explanations of Emily's strategies in each category. 
KIDDICLICKS

SCOTT DETWEILER

Scott Detweiler Photography
Germantown, WI

TOPIC: Photoshop Automation

PROGRAM: How to automate your volume photography in Photoshop 

PROGRAM DESCRIPTION - A full presentation to increase your Photoshop automation.

SCOTT DETWEILER

RODNEY AND SHILOH GETZ

Champion City Photography 

Sponsored by: 
H&H Color Lab 

TOPIC:
Volume Photography

PROGRAM:
 Changing Your Game

Most photographers have busy times and slow times throughout the year. The photographers who think outside the box to generate income are the ones who thrive. Now more than ever, thinking outside the box can mean the difference between having a successful business and being out of business.  Whether you are a portrait photographer or a volume photographer, “Non-Traditional” Volume Photography can generate money all year long.

TAKEAWAYS

  • Sports
  • Police & Fire
  • FFA / 4-H
  • Choir / Drama Club
  • Daddy Daughter Dances
  • and much more  
CHAMPION CITY PHOTOGRAPHY

DARTY HINES

SYNC Inc. 
Millersburg, PA  

TOPIC:
Business 

PROGRAM:
 Every season has a story 

As creative entrepreneurs, we often look at the competition and compare ourselves to others. Asking things like: Why are they busier than me? or How did that get that client? Join Darty as he examines and discusses tips to help you focus on your business and not everyone else's. 

TAKEAWAYS

  • Why clients go to the competition 
  • How to prepare for business 
  • What we can learn from Chick-Fil-A 
  • Objections and why do we hear them 
SYNC

ADRIAN HENSON

Adrian Henson Photography 
North Carolina 

Sponsored by: Richmond Professional Lab 

PROGRAM: Dance Photography  

ABOUT ADRIAN 
 
Adrian Henson owns and operates Adrian Henson Photography in Eastern North Carolina with his wife Heather.  Their studio specializes in Commercial Photography, and Dance School Photography.  When not producing great photographs, he enjoys traveling and sharing his knowledge of image-making.  
ADRIAN HENSON PHOTOGRAPHY

MATT HERNANDEZ

Matt Hernandez Creative  
Paducah, KY  

TOPIC:
Athlete Photography and Retouching 

PROGRAM:
 Dynamic Athlete Photography

Join Matt as he does a 'live' photoshoot with an athlete in a less than perfect condition and location. Then Matt will move into Photoshop to give some valuable editing and retouching tips. 

TAKEAWAYS

  • Equipment for an on-location shoot  
  • Posing athletes 
  • Working in a less than perfect location  
  • Photoshop retouching  
MATT HERNANDEZ CREATIVE

ERIC MILLER

Miller Photo

Topic: Contactless Sports and Schools 

Sponsored by: Candid Color Systems

Program: Contactless/Touchless School & Youth Sports Photography Systems That meet the CDC guidelines 

TAKEAWAYS

  • The total process from Image capture to home delivery.
  • How and Why to move your ordering to online. 
  • Email and Text Marketing, Pre-Pay Marketing, Re-Marketing older jobs
  • Labor savings by moving to online ordering and home delivery.
MILLER PHOTO

DI MURPHY

Tintype

TOPIC: Workflow and Organization 

PROGRAM: 
Best Practices for Volume Photographers

During this presentation, Di pulls back the curtain on the volume photography business and shares procedures and strategies that should be in use in all volume businesses. In addition to her invaluable tips gathered from over 40 years in the youth sports photography market, Di will also share her favorite shortcuts and sources. 
TINTYPE

JESSICA AND SHANE TYSINGER

Power Portraits
Blue Rock, OH 

Sponsored by: Next Generation Photo Solutions and Richmond Professional Lab  

PROGRAM:
The mobile portrait studio 

Learn how you can get a Mobile Portrait Studio custom-built for sports leagues, decreasing your time spent on-location and allowing you to schedule more than one league a day if desired. Tour the Mobile Portrait Studio and watch live demo with athletes! 

TAKEAWAYS: 
• How to take a 6-8 hour day at a sporting event down to 3-4 hours. 
• How to NEVER load, set-up, tear down, unload or measure out sets again. 
• How to make money with your Mobile Portrait Studio during your 'off' seasons. 
• How to get your own custom-built Mobile Portrait Studio 

POWER PORTRAITS

JASON WILLIAMS

Icon Schools and Sports
Norfolk, VA

Sponsored by: H&H 

TOPIC: School Photography

PROGRAM: Back to School

Jason is the owner of Elite Photography and Icon School Portraits.  Three years ago he launched a school portrait business to level the fluctuating revenue stream that comes with the portrait business.  He now photographs about 10,000 students each year on the school side and has learned through trial and tribulation how to successfully navigate the school industry.  He will be covering the lessons learned in the launch, how he has balanced the two businesses, and every secret he has discovered along the way.  If you have ever considered adding another arm to your existing portrait or volume business, this is a can’t miss breakout session.
 
TAKEAWAYS:
  • The most critical element in starting a school volume business
  • The processes that is most critical to success in this business.
  • How to successfully launch a school company in any area and in any economy. 
ICON SCHOOLS AND SPORTS

15 Presentations On-Demand. Watch Now. Watch Later. Watch Again.

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    • VIRTUAL TIPS
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